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Guia de optimização para mecanismos de pesquisa (pt – br)

Resumo:

1. Crie títulos únicos e precisos para suas páginas
2. Práticas recomendadas para as tags de título
3. Faça uso da meta tag de descrição
4. Práticas recomendadas para meta tags de descrição
5. Melhore a estrutura das suas URLs
6. Práticas recomendadas para a estrutura de URL
7. Torne seu site mais fácil de navegar
8. Práticas recomendadas para navegabilidade
9. Ofereça conteúdo e serviços de qualidade
10. Práticas recomendadas para conteúdo
11. Escreva texto âncora melhores
12. Práticas recomendadas para texto âncora
13. Use tags de cabeçalho apropriadamente
14. Práticas recomendadas para a tags de cabeçalho
15. Otimize o uso de imagens
16. Práticas recomendadas para imagens
17. Faça uma utilização eficaz do robots.txt
18. Práticas recomendadas para robots.txt
19. Tenha em conta rel=”nofollow” para links
20. Divulgue seu site da forma correta
21. Práticas recomendadas para promover o seu site
22. Utilize as ferramentas gratuitas para webmasters
23. Aproveite os serviços de análise da web
24. Recursos úteis para webmasters

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Brainstorming Technique

Resumo de 10 Guidelines for Effective Brainstorming:

1. Come prepared. And invite others to do so too.
2. Invite others to the part y.
3. Think and re -think the real issue.
4. Record as you go.
5. Defer judgments.
6. Become a generator machine.
7. Force large quotas.
8. Elaborate and improve.

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How to Get Your Competition Fired

Prefácio:

“Ihave more than 200 books on my bookshelf about selling.
They all say pretty much the same thing, that selling involves two people—the seller and the buyer. They say if the seller can build a relationship with the buyer, find out what the buyer needs, then bring in what the buyer needs, the seller will be rewarded.
The reality is that there are three people in the selling interview—the buyer, the seller, and the unseen current provider. Not only do you have to be great at building relationships, you’d better be great at busting the incumbent relationship.
The biggest challenge with traditional selling methods is that they don’t have a strategy for dealing with the third party, the incumbent. Unless you have a strategy for driving a wedge between the buyer and the current provider in order to get your competition fired, the chance is very good that the incumbent will leverage the existing relationship with the client (your prospect) to get a “last look” and match your proposal. You’ve just been rolled.
So the question is, how do you Get Your Competition Fired without saying anything bad about them?”

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10 B2B to Internet Marketing Strategies

Resumo:

1. Educate Your Prospects
2. Create a New Framework
3. Create Opportunities to Communicate
4. Speak Their Language
5. Email Training Series
6. Product Discussion List
7. Additional Information by Email
8. Web Meetings & Presentations
9. Teach the Gatekeeper, Too!
10. Sequenced Communications